This is a technique of Offpage optimization. Commenting on blogs is very basic and genuine way of getting backlinks to you site. Keep in mind that the blog you are commenting on must be very relevant to your site. In general, a comment is a piece of information that the user wants to share with you. It can be a suggestion, information or any other thing that the user found after reading the post.
Blog commenting cost nothing but time. One can take benefits of commenting if does it correctly. There are different types of blogs you can find. So accordingly readers have different ways of commenting. In general readers are given options to include name, email and webpage along with a comment area. Understanding which type of blogs to comment on and how to comment matter a lot. Benefits reach to you if you do it correctly and the site admin approves it.
The comment you are going to post must be a piece of content that adds values to that blog and is very informative. The smaller your comment the more you get benefits. It must be such a nice content that influences the site admin and get noticed by others as well as the admin. To reach at this level you must read the entire blog and use your thoughts positively. Including your link in between the comment field might benefit you but generally it is not considered good.
The major benefits include the following:
Get Backlinks: The main advantage of commenting on blogs is getting backlinks. If your comment is worth reading and gives good information then the blog owner will approve your comment and you will get a backlink to your site. Instead, if your comment means nothing or is copied from any resource then the blog owner may discard your comment and report as spam. Use your keyword phrase in the name section and the webpage in the URL field you are working for.
Increase Traffic: A good comment can increase traffic to your site. If your comment is very informative it gets noticed by other readers as well and the readers click on your link and reach at your site. This increases your click through rate (CTR). Always keep in mind that quality of comment matters a lot not the quantity.
